Search results for "Corporate Global Mindset"

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Corporate and individual global mind-set and internationalization of European SMEs

2015

This paper analyzes the effect of individual and corporate global mind-set on the internationalization of small and medium-sized European firms. Factor analysis and structural equation modeling methodology are the tools for this purpose. Results show the importance of the relationships between individual global mind-set and internationalization effect, and between corporate global mind-set and international know-how activities. Research model recognizes the relationship between individual global mind-set and corporate global mind-set. This research contributes significantly to literature by providing insight into three key areas: factors relating to corporate GM, relationship between corpor…

MarketingInternationalizationKey (cryptography)Global Mind-SetBusinessInternacionalizationEconomic systemSet (psychology)Individual Global MindsetCorporate Global MindsetStructural equation modelingIndustrial organizationResearch modelJournal of Business Research
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